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Related: Amy Porterfield on Using Webinars to Grow Your Membership Run a teaser campaign to your existing audience.Īs soon as you have a pretty good idea of what it is that you’re going to be offering, it’s a good idea to put some form of “waiting list” online so that you can start gathering leads early. The live aspect is particularly instrumental in supporting any ‘scarcity tactics’ you employ in your pitch, such as a limited window for discounted pricing. Offering a live webinar on a relevant topic is a great way to generate qualified leads, teach them something of value and then introduce them to your product. Webinars are extremely popular these days, and for good reason.Īssuming your membership site revolves around educational content, then it makes sense that a good place to start for finding new members is to tap into people who demonstrate a desire to learn something about your topic.

There’s a great deal more psychology and nuance to what Walker teaches, and if you’d like to dig further then I’d recommend checking out his book Launch which covers this strategy in depth. End the course with a lead-in to your upcoming product launch.Ensure that not only does each video teach something, but that they also highlight the need for your product.Deliver the course one video at a time, over a period of 1-2 weeks.

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Offer a free 3 part course on a topic related to your product as a “lead magnet”.

While the strategy itself has various elements to it, it essentially boils down to: Perhaps the most well known strategy for launching an information product, membership site or online course is Jeff Walker’s Product Launch Formula.

The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start: Offer a free video training course

#Creating scarcity in launch jeff walker how to#

Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.Ī good membership site launch plan needs to:īy doing this you put yourself in the best possible position to succeed when you open the doors. While that approach may have worked for Kevin Costner in Field of Dreams it most certainly does not apply to launching a successful membership website.